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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Philip Morris International's Revenue by Region

In fiscal year 2024, Philip Morris International's revenue by geographical region are as follows:

  • Americas: $4.53 B
  • East Asia, Australia and Philip Morris International Duty Free: $2.29 B
  • Europe: $15.36 B
  • Global: $333.00 M
  • Japan: $4.10 B
  • South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa: $11.26 B

Learn more about Philip Morris International’s Revenue by Products

Check out competitors to Philip Morris International in a side-by-side comparison.

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The above chart shows Philip Morris International's revenue percentage share by geographical region.

In fiscal year 2022, Philip Morris International's revenue by region is as follows:

  • Americas generated $1.90 B in revenue, representing 5.99% of its total revenue.
  • East Asia and Australia generated $1.23 B in revenue, representing 3.88% of its total revenue.
  • Eastern Europe generated $3.73 B in revenue, representing 11.73% of its total revenue.
  • European Union generated $12.12 B in revenue, representing 38.16% of its total revenue.
  • Global generated $587.00 M in revenue, representing 1.85% of its total revenue.
  • Japan generated $3.90 B in revenue, representing 12.28% of its total revenue.
  • Middle East & Africa generated $3.90 B in revenue, representing 12.28% of its total revenue.
  • South & Southeast Asia generated $4.40 B in revenue, representing 13.84% of its total revenue.

The biggest region for Philip Morris International is the European Union, which represents 38.16% of its total revenue.
The smallest region for Philip Morris International is the Global, which represents 1.85% of its total revenue.

The above chart shows Philip Morris International's revenue percentage share by geographical region.

In fiscal year 2023, Philip Morris International's revenue by region is as follows:

  • Americas generated $1.94 B in revenue, representing 5.53% of its total revenue.
  • East Asia, Australia and Philip Morris International Duty Free generated $2.30 B in revenue, representing 6.54% of its total revenue.
  • Europe generated $13.60 B in revenue, representing 38.66% of its total revenue.
  • Global generated $2.80 B in revenue, representing 7.97% of its total revenue.
  • Japan generated $3.90 B in revenue, representing 11.09% of its total revenue.
  • South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa generated $10.63 B in revenue, representing 30.22% of its total revenue.

The biggest region for Philip Morris International is the Europe, which represents 38.66% of its total revenue.
The smallest region for Philip Morris International is the Americas, which represents 5.53% of its total revenue.

The above chart shows Philip Morris International's revenue percentage share by geographical region.

In fiscal year 2024, Philip Morris International's revenue by region is as follows:

  • Americas generated $4.53 B in revenue, representing 11.97% of its total revenue.
  • East Asia, Australia and Philip Morris International Duty Free generated $2.29 B in revenue, representing 6.05% of its total revenue.
  • Europe generated $15.36 B in revenue, representing 40.54% of its total revenue.
  • Global generated $333.00 M in revenue, representing 0.88% of its total revenue.
  • Japan generated $4.10 B in revenue, representing 10.82% of its total revenue.
  • South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa generated $11.26 B in revenue, representing 29.73% of its total revenue.

The biggest region for Philip Morris International is the Europe, which represents 40.54% of its total revenue.
The smallest region for Philip Morris International is the Global, which represents 0.88% of its total revenue.
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Summary Table

Geography (Percent Share) 2022 2023 2024
Americas 5.99% 5.53% 11.97%
East Asia and Australia 3.88% 0% 0%
East Asia, Australia and Philip Morris International Duty Free 0% 6.54% 6.05%
Eastern Europe 11.73% 0% 0%
Europe 0% 38.66% 40.54%
European Union 38.16% 0% 0%
Global 1.85% 7.97% 0.88%
Japan 12.28% 11.09% 10.82%
Middle East & Africa 12.28% 0% 0%
South & Southeast Asia 13.84% 0% 0%
South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa 0% 30.22% 29.73%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Philip Morris International.

In fiscal year 2024, the Europe generated the most revenue ($15.36 B), and the Global generated the least revenue ($333.00 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Americas revenue increased 133.23% ($2.59 B) from $1.94 B (in 2023) to $4.53 B (in 2024).
  • East Asia, Australia and Philip Morris International Duty Free revenue decreased -0.35% ($8.00 M) from $2.30 B (in 2023) to $2.29 B (in 2024).
  • Europe revenue increased 12.94% ($1.76 B) from $13.60 B (in 2023) to $15.36 B (in 2024).
  • Global revenue decreased -88.12% ($2.47 B) from $2.80 B (in 2023) to $333.00 M (in 2024).
  • Japan revenue increased 5.13% ($200.00 M) from $3.90 B (in 2023) to $4.10 B (in 2024).
  • South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa revenue increased 5.95% ($632.00 M) from $10.63 B (in 2023) to $11.26 B (in 2024).
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    Summary Table

    Region 2022 2023 2024
    Americas $1.90 B - $1.94 B
    2.15%
    $4.53 B
    133.23%
    East Asia and Australia $1.23 B - - - - -
    East Asia, Australia and Philip Morris International Duty Free - - $2.30 B - $2.29 B
    0.35%
    Eastern Europe $3.73 B - - - - -
    Europe - - $13.60 B - $15.36 B
    12.94%
    European Union $12.12 B - - - - -
    Global $587.00 M - $2.80 B
    377.34%
    $333.00 M
    88.12%
    Japan $3.90 B - $3.90 B - $4.10 B
    5.13%
    Middle East & Africa $3.90 B - - - - -
    South & Southeast Asia $4.40 B - - - - -
    South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa - - $10.63 B - $11.26 B
    5.95%
    Total Revenue $31.76 B - $35.17 B
    10.74%
    $37.88 B
    7.69%