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    Revenue breakdown by Products & Services
    Revenue breakdown by Geography

    Monster Beverage Corporation's Revenue by Segment

    In fiscal year 2024, Monster Beverage Corporation's revenue by segment (products & services) are as follows:

    • Alcohol Brands: $172.31 M
    • Monster Energy Drinks Segment: $6.86 B
    • Strategic Brands Segment: $432.23 M

    Learn more about Monster Beverage Corporation’s Revenue by Geography

    Check out competitors to Monster Beverage Corporation in a side-by-side comparison.

    Explore additional financial metrics for Monster Beverage Corporation.

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    The above chart shows Monster Beverage Corporation's revenue percentage share by segment (products and services).

    In fiscal year 2022, Monster Beverage Corporation's revenue by segment is as follows:

    • Alcohol Brands generated $101.41 M in revenue, representing 1.61% of its total revenue.
    • Monster Energy Drinks Segment generated $5.83 B in revenue, representing 92.43% of its total revenue.
    • Other Segments generated $22.94 M in revenue, representing 0.36% of its total revenue.
    • Strategic Brands Segment generated $353.49 M in revenue, representing 5.6% of its total revenue.

    The biggest segment for Monster Beverage Corporation is the Monster Energy Drinks Segment, which represents 92.43% of its total revenue.
    The smallest segment for Monster Beverage Corporation is the Other Segments, which represents 0.36% of its total revenue.

    The above chart shows Monster Beverage Corporation's revenue percentage share by segment (products and services).

    In fiscal year 2023, Monster Beverage Corporation's revenue by segment is as follows:

    • Alcohol Brands generated $184.86 M in revenue, representing 2.59% of its total revenue.
    • Monster Energy Drinks Segment generated $6.56 B in revenue, representing 91.81% of its total revenue.
    • Other Segments generated $23.49 M in revenue, representing 0.33% of its total revenue.
    • Strategic Brands Segment generated $376.59 M in revenue, representing 5.27% of its total revenue.

    The biggest segment for Monster Beverage Corporation is the Monster Energy Drinks Segment, which represents 91.81% of its total revenue.
    The smallest segment for Monster Beverage Corporation is the Other Segments, which represents 0.33% of its total revenue.

    The above chart shows Monster Beverage Corporation's revenue percentage share by segment (products and services).

    In fiscal year 2024, Monster Beverage Corporation's revenue by segment is as follows:

    • Alcohol Brands generated $172.31 M in revenue, representing 2.31% of its total revenue.
    • Monster Energy Drinks Segment generated $6.86 B in revenue, representing 91.91% of its total revenue.
    • Strategic Brands Segment generated $432.23 M in revenue, representing 5.79% of its total revenue.

    The biggest segment for Monster Beverage Corporation is the Monster Energy Drinks Segment, which represents 91.91% of its total revenue.
    The smallest segment for Monster Beverage Corporation is the Alcohol Brands, which represents 2.31% of its total revenue.
    Continue reading...

    Summary Table

    Products & Services (Percent Share) 2022 2023 2024
    Monster Energy Drinks Segment 92.43% 91.81% 91.91%
    Alcohol Brands 1.61% 2.59% 2.31%
    Other Segments 0.36% 0.33% -
    Strategic Brands Segment 5.6% 5.27% 5.79%
    Total Revenue 100% 100% 100%

    The above chart shows the revenue trend of different segments of Monster Beverage Corporation.

    In fiscal year 2024, the Monster Energy Drinks Segment generated the most revenue ($6.86 B), and the Alcohol Brands generated the least revenue ($172.31 M).

    The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Alcohol Brands revenue decreased -6.78% ($12.54 M) from $184.86 M (in 2023) to $172.31 M (in 2024).
  • Monster Energy Drinks Segment revenue increased 4.72% ($309.51 M) from $6.56 B (in 2023) to $6.86 B (in 2024).
  • Other Segments revenue decreased -100% ($23.49 M) from $23.49 M (in 2023) to $0.00 (in 2024).
  • Strategic Brands Segment revenue increased 14.78% ($55.64 M) from $376.59 M (in 2023) to $432.23 M (in 2024).
    • Continue reading...

    Summary Table

    Products & Services 2022
    Value Change
    		2023
    Value Change
    		2024
    Value Change
    Alcohol Brands $101.41 M - $184.86 M
    82.29%
    		$172.31 M
    6.78%
    Monster Energy Drinks Segment $5.83 B - $6.56 B
    12.38%
    		$6.86 B
    4.72%
    Other Segments $22.94 M - $23.49 M
    2.40%
    		- -
    Strategic Brands Segment $353.49 M - $376.59 M
    6.53%
    		$432.23 M
    14.78%
    Total Revenue $6.31 B - $7.14 B
    13.14%
    		$7.47 B
    4.61%

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