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Revenue breakdown by Products & Services
Revenue breakdown by Geography

HubSpot's Revenue by Segment

In fiscal year 2024, HubSpot's revenue by segment (products & services) are as follows:

  • Service: $58.00 M
  • Subscription and Circulation: $2.57 B

Learn more about HubSpot’s Revenue by Geography

Check out competitors to HubSpot in a side-by-side comparison.

Explore additional financial metrics for HubSpot.

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The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2022, HubSpot's revenue by segment is as follows:

  • Service generated $40.43 M in revenue, representing 2.34% of its total revenue.
  • Subscription and Circulation generated $1.69 B in revenue, representing 97.66% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.66% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.34% of its total revenue.

The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2023, HubSpot's revenue by segment is as follows:

  • Service generated $46.75 M in revenue, representing 2.15% of its total revenue.
  • Subscription and Circulation generated $2.12 B in revenue, representing 97.85% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.85% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.15% of its total revenue.

The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2024, HubSpot's revenue by segment is as follows:

  • Service generated $58.00 M in revenue, representing 2.21% of its total revenue.
  • Subscription and Circulation generated $2.57 B in revenue, representing 97.79% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.79% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.21% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Service 2.34% 2.15% 2.21%
Subscription and Circulation 97.66% 97.85% 97.79%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of HubSpot.

In fiscal year 2024, the Subscription and Circulation generated the most revenue ($2.57 B), and the Service generated the least revenue ($58.00 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Service revenue increased 24.06% ($11.25 M) from $46.75 M (in 2023) to $58.00 M (in 2024).
  • Subscription and Circulation revenue increased 21.01% ($446.07 M) from $2.12 B (in 2023) to $2.57 B (in 2024).
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    Summary Table

    Products & Services 2022 2023 2024
    Service $40.43 M - $46.75 M
    15.63%
    $58.00 M
    24.06%
    Subscription and Circulation $1.69 B - $2.12 B
    25.61%
    $2.57 B
    21.01%
    Total Revenue $1.73 B - $2.17 B
    25.38%
    $2.63 B
    21.07%