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Deere & Company
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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Deere & Company's Revenue by Segment

In fiscal year 2024, Deere & Company's revenue by segment (products & services) are as follows:

  • Compact Construction Equipment: $7.98 B
  • Financial Products: $6.22 B
  • Forestry: $1.11 B
  • Other: $1.48 B
  • Production & Precision Ag (PPA): $20.57 B
  • Roadbuilding: $3.64 B
  • Small Agriculture: $7.69 B
  • Turf: $3.02 B

Learn more about Deere & Company’s Revenue by Geography

Check out competitors to Deere & Company in a side-by-side comparison.

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The above chart shows Deere & Company's revenue percentage share by segment (products and services).

In fiscal year 2022, Deere & Company's revenue by segment is as follows:

  • Construction & Forestry (CF) generated $1,000.00 in revenue, representing 0.03% of its total revenue.
  • Financial Services (FS) generated $3.63 B in revenue, representing 99.18% of its total revenue.
  • Production & Precision Ag (PPA) generated $19.00 M in revenue, representing 0.52% of its total revenue.
  • Small Ag & Turf (SAT) generated $10.00 M in revenue, representing 0.27% of its total revenue.

The biggest segment for Deere & Company is the Financial Services (FS), which represents 99.18% of its total revenue.
The smallest segment for Deere & Company is the Construction & Forestry (CF), which represents 0.03% of its total revenue.

The above chart shows Deere & Company's revenue percentage share by segment (products and services).

In fiscal year 2023, Deere & Company's revenue by segment is as follows:

  • Compact Construction generated $2.45 B in revenue, representing 4.89% of its total revenue.
  • Construction generated $6.84 B in revenue, representing 13.65% of its total revenue.
  • Construction & Forestry (CF) generated $9.11 B in revenue, representing 18.18% of its total revenue.
  • Financial Products generated $58.00 M in revenue, representing 0.12% of its total revenue.
  • Financial Services (FS) generated $4.72 B in revenue, representing 9.42% of its total revenue.
  • Forestry generated $1.43 B in revenue, representing 2.85% of its total revenue.
  • Production & Precision Ag (PPA) generated $13.92 B in revenue, representing 27.77% of its total revenue.
  • Roadbuilding generated $3.79 B in revenue, representing 7.57% of its total revenue.
  • Small Ag & Turf (SAT) generated $7.80 B in revenue, representing 15.56% of its total revenue.

The biggest segment for Deere & Company is the Production & Precision Ag (PPA), which represents 27.77% of its total revenue.
The smallest segment for Deere & Company is the Financial Products, which represents 0.12% of its total revenue.

The above chart shows Deere & Company's revenue percentage share by segment (products and services).

In fiscal year 2024, Deere & Company's revenue by segment is as follows:

  • Compact Construction Equipment generated $7.98 B in revenue, representing 15.43% of its total revenue.
  • Financial Products generated $6.22 B in revenue, representing 12.03% of its total revenue.
  • Forestry generated $1.11 B in revenue, representing 2.14% of its total revenue.
  • Other generated $1.48 B in revenue, representing 2.85% of its total revenue.
  • Production & Precision Ag (PPA) generated $20.57 B in revenue, representing 39.78% of its total revenue.
  • Roadbuilding generated $3.64 B in revenue, representing 7.04% of its total revenue.
  • Small Agriculture generated $7.69 B in revenue, representing 14.88% of its total revenue.
  • Turf generated $3.02 B in revenue, representing 5.85% of its total revenue.

The biggest segment for Deere & Company is the Production & Precision Ag (PPA), which represents 39.78% of its total revenue.
The smallest segment for Deere & Company is the Forestry, which represents 2.14% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Small Ag & Turf (SAT) 0.27% 15.56% -
Production & Precision Ag (PPA) 0.52% 27.77% 39.78%
Financial Services (FS) 99.18% 9.42% -
Construction & Forestry (CF) 0.03% 18.18% -
Roadbuilding - 7.57% 7.04%
Forestry - 2.85% 2.14%
Financial Products - 0.12% 12.03%
Construction - 13.65% -
Compact Construction - 4.89% -
Other - - 2.85%
Turf - - 5.85%
Small Agriculture - - 14.88%
Compact Construction Equipment - - 15.43%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Deere & Company.

In fiscal year 2024, the Production & Precision Ag (PPA) generated the most revenue ($20.57 B), and the Forestry generated the least revenue ($1.11 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Compact Construction revenue decreased -100% ($2.45 B) from $2.45 B (in 2023) to $0.00 (in 2024).
  • Compact Construction Equipment revenue increased 100% ($7.98 B) from $0.00 (in 2023) to $7.98 B (in 2024).
  • Construction revenue decreased -100% ($6.84 B) from $6.84 B (in 2023) to $0.00 (in 2024).
  • Construction & Forestry (CF) revenue decreased -100% ($9.11 B) from $9.11 B (in 2023) to $0.00 (in 2024).
  • Financial Products revenue increased 10% ($6.16 B) from $58.00 M (in 2023) to $6.22 B (in 2024).
  • Financial Services (FS) revenue decreased -100% ($4.72 B) from $4.72 B (in 2023) to $0.00 (in 2024).
  • Forestry revenue decreased -22.46% ($321.00 M) from $1.43 B (in 2023) to $1.11 B (in 2024).
  • Other revenue increased 100% ($1.48 B) from $0.00 (in 2023) to $1.48 B (in 2024).
  • Production & Precision Ag (PPA) revenue increased 47.83% ($6.66 B) from $13.92 B (in 2023) to $20.57 B (in 2024).
  • Roadbuilding revenue decreased -4.03% ($153.00 M) from $3.79 B (in 2023) to $3.64 B (in 2024).
  • Small Ag & Turf (SAT) revenue decreased -100% ($7.80 B) from $7.80 B (in 2023) to $0.00 (in 2024).
  • Small Agriculture revenue increased 100% ($7.69 B) from $0.00 (in 2023) to $7.69 B (in 2024).
  • Turf revenue increased 100% ($3.02 B) from $0.00 (in 2023) to $3.02 B (in 2024).
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    Summary Table

    Products & Services 2022
    Value Change
    		2023
    Value Change
    		2024
    Value Change
    Compact Construction - - $2.45 B - - -
    Compact Construction Equipment - - - - $7.98 B -
    Construction - - $6.84 B - - -
    Construction & Forestry (CF) $1.00 M - $9.11 B
    910,800.00%
    		- -
    Financial Products - - $58.00 M - $6.22 B
    10,624.14%
    Financial Services (FS) $3.63 B - $4.72 B
    30.23%
    		- -
    Forestry - - $1.43 B - $1.11 B
    22.46%
    Other - - - - $1.48 B -
    Production & Precision Ag (PPA) $19.00 M - $13.92 B
    73,147.37%
    		$20.57 B
    47.83%
    Roadbuilding - - $3.79 B - $3.64 B
    4.03%
    Small Ag & Turf (SAT) $10.00 M - $7.80 B
    77,860.00%
    		- -
    Small Agriculture - - - - $7.69 B -
    Turf - - - - $3.02 B -
    Total Revenue $3.66 B - $50.12 B
    1,271.19%
    		$51.72 B
    3.19%

    Frequently Asked Questions

    What was Deere & Company's largest product segment last year?

    In fiscal year 2024, Production & Precision Ag (PPA) revenue reached $20.57 Billion, representing 39.78% of Deere & Company's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Deere & Company last year?

    The Financial Products segment is Deere & Company's highest growth segment, with a revenue growth of +10624.14% in 2024 compared to 2023.

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